Driving School Franchise
Writing this advertisement required balancing the needs of the franchisee and the franchisor. The franchisee wanted to retire but was the business was not yet profitable. To attract buyers whose interest went beyond making money, I emphasized the positive impact a driving school has on the community. The franchisor required owners to follow guidelines, so I included branding and product information in the ad.
Established Urban Café
I have written ads for several restaurant listings. Each restaurant has a unique set of assets. In this case, I featured the café’s reputation and urban location as major selling points.